TY  - BOOK
AU  - Heath, Chip 
AU  - Heath, Dan 
TI  - Made to Stick: why some ideas survive and others die
SN  - 9780099505693
PY  - 2007///
CY  - London
PB  - Arrow Books
KW  - Context effects (Psychology)
KW  - Memetics.
KW  - Psychology
N1  - Originally published: London : Random House, 2007
N2  - In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research
ER  -