TY  - BOOK
AU  -  Masterman, Guy 
TI  - Strategic sports event management
SN  - 9780367494667
U1  - 796.068 
PY  - 2022///
CY  - London
PB  - Routledge
KW  - Sports tournaments management
KW  - Strategic planning
N2  - The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports
ER  -