TY  - BOOK
AU  - Apte, Suhas
AU  - Sheth, Jagdish
TI  - The sustainability edge: How to drive top-line growth with triple-bottom-line thinking
SN  - 9789388423816
U1  - 658.408 23rd
PY  - 2019///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Industrial Management
KW  - Sustainability
N2  - Foreword by Philip Kotler

Suhas Apte and Jagdish Sheth bring their expertise from both practice and academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.

Through an examination of companies such as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The sustainability edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.

Also includes illustrations, bibliographic references (Notes), and index
ER  -