000			00257nam a2200097Ia 4500
999			_c1974 _d1974
003			OSt
005			20210921105356.0
008			210913s9999 xx 000 0 und d
020			_a9780099505693
040			_cIISER Bpr
100			_aHeath, Chip
245			_aMade to Stick: why some ideas survive and others die / _c[by] Chip Heath
260			_aLondon: _bArrow Books, _c2007
300			_a291 pages ; _c20 cm
500			_aOriginally published: London : Random House, 2007.
520			_aIn the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.
650			_aContext effects (Psychology).
650			_aMemetics.
650			_aPsychology.
700			_aHeath, Dan
942			_cBK _2ddc
947			_a599