000 00850nam a2200181Ia 4500
020 _a9780367494667
082 _a796.068
_bMAS
100 _a Masterman, Guy
245 0 _aStrategic sports event management/
_c by Guy Masterman
250 _a4th ed.
260 _aLondon:
_c2022
_bRoutledge,
300 _axx, 398 p.
_b23 cm.
520 _aThe hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports.
650 _aSports tournaments management
650 _aStrategic planning
942 _cBK
942 _cBK
999 _c2694
_d2694