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020			_a9789388423816
040			_cIISER-BPR
041			_aENG
082			_a658.408 _bAPT _223rd
100			_aApte, Suhas
222			_aEarth and Environmental Sciences
245		4	_aThe sustainability edge _bHow to drive top-line growth with triple-bottom-line thinking.
250			_a1st ed.
260			_aMumbai: _bJaico Publishing House, _c2019.
300			_axviii, 244p. : _bill, pbk. ; _c22cm
520			_aForeword by Philip Kotler Suhas Apte and Jagdish Sheth bring their expertise from both practice and academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of companies such as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The sustainability edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission. Also includes illustrations, bibliographic references (Notes), and index.
650			_aIndustrial Management
650			_aSustainability
700			_aSheth, Jagdish
942			_cBK _2ddc
942			_2ddc
947			_a399
948			_a0.22
999			_c4188 _d4188