Strategic sports event management/
Masterman, Guy
Strategic sports event management/ by Guy Masterman - 4th ed. - London: Routledge, 2022 - xx, 398 p. 23 cm.
The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports.
9780367494667
Sports tournaments management
Strategic planning
796.068 / MAS
Strategic sports event management/ by Guy Masterman - 4th ed. - London: Routledge, 2022 - xx, 398 p. 23 cm.
The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports.
9780367494667
Sports tournaments management
Strategic planning
796.068 / MAS