Made to Stick: why some ideas survive and others die /
Heath, Chip
Made to Stick: why some ideas survive and others die / [by] Chip Heath - London: Arrow Books, 2007 - 291 pages ; 20 cm
Originally published: London : Random House, 2007.
In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.
9780099505693
Context effects (Psychology).
Memetics.
Psychology.
Made to Stick: why some ideas survive and others die / [by] Chip Heath - London: Arrow Books, 2007 - 291 pages ; 20 cm
Originally published: London : Random House, 2007.
In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.
9780099505693
Context effects (Psychology).
Memetics.
Psychology.