Made to Stick: why some ideas survive and others die / [by] Chip Heath

By:

Heath, Chip

Contributor(s):

Heath, Dan

Material type: Text

TextPublication details: London: Arrow Books, 2007Description: 291 pages ; 20 cmISBN:

9780099505693

Subject(s):

Summary: In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Vigyanpuri Campus	302.2 HEA (Browse shelf(Opens below))	Available		004464

Originally published: London : Random House, 2007.

In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.

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