IISER Logo
The OPAC site is under construction.

Made to Stick: why some ideas survive and others die / (Record no. 1974)

MARC details
000 -LEADER
fixed length control field 00257nam a2200097Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921105356.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210913s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780099505693
040 ## - CATALOGING SOURCE
Transcribing agency IISER Bpr
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heath, Chip
245 ## - TITLE STATEMENT
Title Made to Stick: why some ideas survive and others die /
Statement of responsibility, etc [by] Chip Heath
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London:
Name of publisher, distributor, etc Arrow Books,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 291 pages ;
Dimensions 20 cm
500 ## - GENERAL NOTE
General note Originally published: London : Random House, 2007.
520 ## - SUMMARY, ETC.
Summary, etc In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and this book is the outcome of their research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Context effects (Psychology).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Memetics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Psychology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Heath, Dan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
947 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 599
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Vigyanpuri Campus Vigyanpuri Campus 21/09/2021 1 2 302.2 HEA 004464 21/02/2024 18/01/2024 21/09/2021 Books