Made to Stick why some ideas survive and others die

By:

Heath, Chip

Contributor(s):

Heath, Dan

Material type: Text

TextPublication details: London: Arrow Books, c2007.Edition: 1st edDescription: 323p. : 20 cmISBN:

9780099505693 (pbk.)

Subject(s):

DDC classification:

302.2 HEA 23rd

Summary: Isn't it a wonder that urban legends, bogus health scares, and conspiracy theories float around with the least effort amongst people, while important path-breaking ideas by businessmen, politicians, teachers, journalists, and others find it so hard to be heard or "stick"? The authors Chip and Dan, over a 10-year period of study, have discovered the answer to this question and what makes certain ideas stick in a person's mind while others slip away into oblivion.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Vigyanpuri Campus	302.2 HEA (Browse shelf(Opens below))	Available	004464

Includes index

Isn't it a wonder that urban legends, bogus health scares, and conspiracy theories float around with the least effort amongst people, while important path-breaking ideas by businessmen, politicians, teachers, journalists, and others find it so hard to be heard or "stick"? The authors Chip and Dan, over a 10-year period of study, have discovered the answer to this question and what makes certain ideas stick in a person's mind while others slip away into oblivion.

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